The Elements of Brand Design (ENG, FR, GER)

Name: The Elements of Brand Design (ENG, FR, GER) - Arquivo Livraria
Brand: Taschen
SKU: 9783836599788
Price: 75.00 EUR
Availability: InStock

Jens Müller, Katharina Sussek

75,00 €

Em stock

REF: 9783836599788 Categorias: Arquitetura e Design, Taschen

Descrição:

Form, color, and typography—alongside values and vision—can make or break a brand. Framed by an interview with Pentagram’s Paula Scher and Michael Bierut, this book explores the design elements of renowned corporations in 110 case studies. Thanks to clever branding, the likes of Nike, Burger King and Uniqlo have become desirable in their own right.